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    <loc>https://www.freewheeling.info/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
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    <loc>https://www.freewheeling.info/blog/the-outcome-detectives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
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      <image:title>Blog - “The Outcome Detectives” - Or… A Blog about Business Cases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d5b29e55-4005-48eb-aaa8-1b98a553e912/Five+cases.png</image:loc>
      <image:title>Blog - “The Outcome Detectives” - Or… A Blog about Business Cases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/network-effects-mini-switzerland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/33e92132-b16f-4018-ade5-c94213729df2/Hope+Valley.png</image:loc>
      <image:title>Blog - Learning by doing not by modelling: Mini Switzerland - Make it stand out</image:title>
      <image:caption>The location of Hope Valley’s five station on the rail line linking Manchester and Sheffield</image:caption>
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      <image:title>Blog - Learning by doing not by modelling: Mini Switzerland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/network-effects-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
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      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1a800d6d-696b-4d31-a946-249980a67e8f/British+town.png</image:loc>
      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>“Arbitrary” refers to the times of the buses and trains. When I looked back at this diagram, that wasn’t remotely clear but I couldn’t be bothered to change it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/81c249b0-2d79-477c-9e02-ce7fd36cff00/Swiss+town.png</image:loc>
      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>The first blue arrow shows the times all the buses and trains arrive. The second blue arrow shows the time the buses and trains all leave.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/9f4ad06f-2205-40f8-ba58-800539b4a1cd/Train+trips+per+year.png</image:loc>
      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Why Integrated Transport Partly Pays for Itself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/people-people-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1771521698783-LC9DX673ACNPCLWWKYDK/unsplash-image-XVoyX7l9ocY.jpg</image:loc>
      <image:title>Blog - What Next for the People People? part two - Make it stand out</image:title>
      <image:caption>It’s hard to come up with images to illustrate a post about HR. So here’s a picture I found on the internet of a steam train on the Glenfinnan Viaduct.</image:caption>
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      <image:title>Blog - What Next for the People People? part two - Make it stand out</image:title>
      <image:caption>It’s still hard to come up with an image to illustrate a post about HR. So here’s a picture I found on the internet of a row of Routemaster buses.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/people-people-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:title>Blog - What Next for the People People? Part 1 - Make it stand out</image:title>
      <image:caption>Depot Manager Andy, centre, with me and colleague Ali</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-vision-led-planning-means-for-transport-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/4a917574-1bbb-4171-8040-c10ff1a5e409/Screenshot+2025-09-29+at+18.37.45.png</image:loc>
      <image:title>Blog - What Vision-Led Planning Means for Transport People</image:title>
      <image:caption>This is important stuff. Vision-led transport planning is a very different approach from what we’re used to. As we discussed in last week’s post, transport planning in the UK is typically infrastructure-led. This turns the approach on its head. To understand what this means, let’s look at what changes for each of the key stakeholders involved: Planning Teams These are the folk whose lives are going to change the most. Vision-led transport planning means that there needs to be a vision to lead the transport plan. And, crucially, it’s not a transport vision - it’s a holistic place-based vision. It describes the aspirations of local people (e.g. kids able to play out, able to reach local services on foot, easy access to work, a sense of community, an attractive streetscape), many of which have transport implications - but which go far beyond. The vision is anchored in a future date. This is important. A vision is about the destination, not the incremental steps from today’s reality. It says that “By xxxx date, yyyy will be true”. It’s not an intuitive process for most of us. Currently, we do transport planning the way we do our own career planning. We look at how things are, and think about the next steps from here. Vision-led planning is like learning from Michael Heseltine. For younger readers, Michael Heseltine was an ambitious young Tory who was famous for having written a career plan as follows: 25: Millionaire. 35: MP. 45: Minister. 55: Cabinet. 65: Downing Street (he achieved every one of these goals, though he only made it to Downing Street as Deputy Prime Minister). Vision-led planning is about setting out where you want to get to first, and then figuring out how to achieve it. This means that producing the vision requires lots of iterative work with the transport team and local infrastructure owners, as the vision needs to be ambitious but realistic. What is possible by a date requires work to establish, but the process starts with defining what good looks like as an end-state. I can’t emphasise this enough: the vision is outcome-based, not project-based. It doesn’t list schemes, it lists deliverable outcomes for residents and the economy. Obviously, to produce a viable list of outcomes, you’ll have worked through some schemes with the transport team that would deliver those outcomes, but the outcomes are key. A role model here is General Eisenhower. A quote to keep in mind is: Plans are useless but planning is essential. What he meant by that was that the goal was to reach Berlin. To achieve that, he had a fully worked-up plan. He’d done lots of planning. But he wasn’t wedded to a plan. As circumstances changed, he’d adopt a different plan. As long as he reached Berlin. While the vision will have targets, it’s got to be human-centric, not metric-centric. It describes the place as opposed to the numbers. That doesn’t mean there won’t be measures, but it’s got to be clear why. So, for example, you might want very safe streets. You might want a target that there will be zero serious road deaths or injuries. Good target. But the why is because kids need to be able to play in the street. You might want a high share of public transport journeys. But the why is that you want all residents to be connected to economic and social opportunities, regardless of access to a car. Starts with the lives people want to lead and the economy you want to create. About business cases: The reason the outcome is crucial is that when we create projects, we need to be able to articulate a rational explanation of why the project will lead to the outcomes. This is important because you need to be able to measure the business case for the projects. We’re not going to do this using a traditional transport BCR. What we’re going to do is measure whether the projects will lead to the outcomes described in the vision. That’s why it’s so important to be able to be clear on the why. For example, if we’re saying that everyone in residential areas needs to be able to access jobs and opportunities without a car, that’s how we’re going to measure the projects. Two final warnings to planning teams: 1) Don’t allow your transport colleagues to simply pitch you the schemes they’ve always wanted to do. We’re doing vision-led planning. That means the vision is in charge. 2) Don’t simply hand over tracts of land to developers and allow them to build what they want. The transport plan only works if the housing that’s built is designed to deliver the vision. Just as you can’t deliver the vision without transport solutions designed to deliver it, so it also requires that the housing (or offices or retail parks, etc) are absolutely and rigorously designed to deliver the vision. Transport Teams The great news is that your job is about to become much more interesting! Forget a lot of what you’ve learned so far, and focus on iterating and problem-solving to achieve the vision. It’s a much more fun job! However, there are certain things you’re going to have to do in order to make this work. Firstly, step away from the models - they won’t necessarily help you. Most transport models were designed for the traditional predict and provide / incremental-from-where-we-are style of planning. Instead, you’re working iteratively with your planning colleagues to create plans and projects to deliver a vision. About business cases: It’s at this point that you need to be imaginative about business cases. Combined Authorities (and future Strategic Authorities) either have or are likely to have large capital budgets for transport schemes. So money is available. But we’ve got some hard-grained assumptions about what we can and can’t spend money on, and we need to change this. Vision-led schemes DO NOT need positive BCRs based on the old way of doing things. This point can often worry people, so let’s be absolutely clear. Listen to my interview with Jonny Mood, Director of the National Audit Office, on my podcast. He couldn’t be clearer - you need to be able to demonstrate that the scheme delivers the vision, not that it ticks an old-style BCR benchmark. That’s why your iterative work with the Planning team is so important - the schemes need to deliver the vision and the vision needs to be deliverable by the schemes. Even though you can build a business case out of the vision, that doesn’t guarantee the funding. Vision-led planning doesn’t create a magic money tree - a scheme that costs £80 million in the old way of doing things will still cost £80 million in this way of thinking. So you also need to think imaginatively about costs and revenues. Can you deliver the scheme at a lower cost than would be done traditionally? Look at the Very Light Rail scheme in Coventry, which is in the process of proving a method for delivering trams at a quarter of the normal UK cost. Look at tram-train schemes in Sheffield and Cardiff, which are creating lower-cost models for connecting places to the national rail network. Look at the traffic circulation plan in Ghent which made the whole city centre largely car-free at low cost, simply through a handful of street closures. The examples are out there, but a traffic model won’t help you find them: so focus on the real world. As well as being imaginative about the project, you also need to be imaginative about the funding. Does your vision include new housing? I expect it does. Can you fund some of the transport with land value capture? You can hear how this was successfully used on the Northumberland line on my podcast. Moreover, it’s likely that the vision will be generating fare-paying customers. Assume them in business cases: and don’t be too cautious. The Northumberland line has seen five times as many passengers as forecast, which means a much higher proportion of the cost could have been covered by land value capture if that had been assumed. Be entrepreneurial about funding your solutions to deliver the vision. Now, the warning for you: you’re going to have to become a really good ring-leader. Do you remember the episode of Yes Minister in which Jim Hacker meets representatives of the road, rail and aviation industries? Each one lobbies him for funding, claiming that only their mode can deliver the country’s transport goals. That’s your life in future. Previously, you’ve been able to sit back and see what National Highways or Network Rail dropped from the sky onto your patch, and then react. That won’t do going forward - you’ve got to proactively work with each to work out what they can do for you to deliver your vision. It’s complex and iterative because they’re talking to every other authority at the same time. That’s OK - iterative is fine. Just be demanding on behalf of your vision. Infrastructure Owner and Transport Operator OK, this is the tough one. Vision-led planning requires a real change in approach for infrastructure-owners and operators. As I wrote about previously, the vast majority of transport investment in recent decades has been initiated by Network Rail, National Highways (etc) trying to solve legitimate problems (generally insufficient capacity for demand). This has resulted in more and more infrastructure being concentrated on fewer and fewer corridors, while the places where people live get less and less public transport. Infrastructure owners have a vital role in initiating, developing and delivering projects. But these projects need to be initiated to deliver the visions of the places they serve. This is a complete reversal of how infrastructure owners currently plan their projects. Currently local places are expected to react to centrally-created plans. “Oh, Coddleswap station is getting direct trains to the City of London thanks to the Superspeed Programme. What can we do with that?”, “Oh, the Northern Powerplant means we’re getting faster trains to Manchester. Cool, is that an opportunity?”, “Oh, the Silver Ring roundabout is getting an upgrade. Shall we put a business park there?” etc In future, the infrastructure planning needs to be much more bottom-up and connected to local places. Obviously, each infrastructure project can’t meet everyone’s needs. But it needs to be designed around the place-based visions. It means infrastructure owners need to be much more connected to the visions emerging in their vicinity. That’s a new job. As an infrastructure owner, if you have a need yourselves (e.g. capacity) be (highly!) imaginative about coming up with ideas to solve your problem that also achieve the visions of the places you interact with.  Also, remember that you can use your own real estate to deliver the local vision. Maybe you can reduce demand on a rail line at peak times by using local land for new employment? And, if you’re Network Rail or TfL or a bus company or a Combined Authority transport team, remember that the local vision is likely to be about getting you more customers. Approach it in that spirit! Be imaginative and flexible about creative ideas to make it work. DfT The most important change required is from DfT. They need to be willing and able to apply the spirit of their own Government’s framework and approve schemes based on the vision. That means doing exactly as the NAO require (do listen to Jonny Mood if you haven’t done so!) and judging not based on the DfT’s own appraisal methodology but on whether the scheme achieves the objectives that the local vision has set. It’s not for central Government to overrule the vision, as long as it’s broadly consistent with Government policy. This is a big change as it requires civil servants to accept that you do sometimes have to judge between apples and pears, because some places want apples and others want pears. See yourselves as the clearing house of experimentation. Some imaginative business case methodologies will fail and others will overdeliver. Can you help smooth the risk and reward for authorities without feeling the need to apply a central methodology? This is a big change but will make you one of the most powerful agents of positive change in the sector. What it all means Vision-led planning - done right - could lead to dramatically better transport outcomes. The danger is that a sector used to models will attempt to create models to deliver it. Vision-led planning isn’t about models: it’s about… vision. The task now is for everyone in the transport ecosystem to focus on the skills necessary to make the most of the opportunity. Those are the skills of collaboration, iteration, experimentation and long-term strategic thinking. Step away from the model…</image:caption>
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      <image:title>Blog - What Vision-Led Planning Means for Transport People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/place-timetable-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
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      <image:title>Blog - Place, Timetable, Project - not the other way round - Make it stand out</image:title>
      <image:caption>Farringdon is a bonkers place to put Britain’s best-connected business station</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/128d0be6-1dba-4a38-ae5e-3a605c657157/Ebbsfleet_International_railway_station_MMB_12.jpg</image:loc>
      <image:title>Blog - Place, Timetable, Project - not the other way round - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6c096be0-9f94-413d-9250-d0615228bb8f/Screenshot+2025-09-29+at+18.37.45.png</image:loc>
      <image:title>Blog - Place, Timetable, Project - not the other way round - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Place, Timetable, Project - not the other way round - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/time-to-change-transport-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:title>Blog - 20th Century Transport Planning Failed. It’s Time To Do Something Different - Make it stand out</image:title>
      <image:caption>The M8 in Glasgow, one of many motorways ploughed through Britain’s inner cities</image:caption>
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      <image:title>Blog - 20th Century Transport Planning Failed. It’s Time To Do Something Different - Make it stand out</image:title>
      <image:caption>The Elizabeth line is never this empty</image:caption>
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      <image:title>Blog - 20th Century Transport Planning Failed. It’s Time To Do Something Different - Make it stand out</image:title>
      <image:caption>This was derelict wasteland when I was a kid</image:caption>
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      <image:title>Blog - 20th Century Transport Planning Failed. It’s Time To Do Something Different - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/should-we-cut-fares</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-10</lastmod>
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      <image:title>Blog - Should we cut fares? - Make it stand out</image:title>
      <image:caption>Arthur Laffer, inventor of the Laffer curve. He convinced Ronald Reagan that cutting taxes would increase revenue. At that point, US national debt was 40% of GDP and had been falling almost continuously since World War Two. Today, it’s around 100% of GDP and has been rising almost continuously since Reagan’s tax cuts.</image:caption>
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      <image:title>Blog - Should we cut fares? - Make it stand out</image:title>
      <image:caption>The 1937-8 London Transport staff briefings book. 144 pages of detailed essays.</image:caption>
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      <image:title>Blog - Should we cut fares? - Make it stand out</image:title>
      <image:caption>Page 1 of ABB Valentine’s the Theory of Fares</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/what-do-i-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-05</lastmod>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/2025-a-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
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      <image:title>Blog - 2025: A year In Review - Make it stand out</image:title>
      <image:caption>This is somewhere I went this year. Anyone know where I am?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A poster from the 2008 attempt to resolve fares complexity</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Regardless of what it’s actually like, this is what many passengers fear.</image:caption>
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      <image:caption>We probably don’t need to go this far…</image:caption>
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      <image:caption>The Regional Express train about to leave. The bus arrived immediately outside just two minutes earlier.</image:caption>
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      <image:caption>Lagos - being developed in a motonormative way. Does this look like a city in which only 10% of people have access to a car?</image:caption>
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      <image:title>Blog - Motonormativity in Tech: Coding Car Culture into All Our Futures - part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.freewheeling.info/blog/motornormativity</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/empowerment-is-essential</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Public Transport in the Attention Economy: The Battle for Eyeballs and Interfaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/how-to-use-consultants</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-09-01</lastmod>
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      <image:title>Blog - How To Use Consultants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-happened-plcs-part-two</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>“Adrian Shooter’s favourite train” - train 168001 was the first new train built after privatisation: for Chiltern Railways</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-happened-plcs-part-one</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - AI &amp;amp; Work: Why the Future Might be Weirdly Human - Make it stand out</image:title>
      <image:caption>My daughter being offered the chance to make an announcement by a brilliant member of DLR staff. This is the future of transport in an AI world.</image:caption>
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      <image:title>Blog - AI &amp;amp; Work: Why the Future Might be Weirdly Human - Make it stand out</image:title>
      <image:caption>Ruter Autonomous Vehicle of the type I test-rode in Oslo</image:caption>
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      <image:title>Blog - AI &amp;amp; Work: Why the Future Might be Weirdly Human - How Can I Help You?</image:title>
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    <lastmod>2025-07-21</lastmod>
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      <image:title>Blog - We’ve Seen This Before: What Transport’s Past Teaches Us About AI’s Future - Make it stand out</image:title>
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      <image:title>Blog - We’ve Seen This Before: What Transport’s Past Teaches Us About AI’s Future - Make it stand out</image:title>
      <image:caption>I blog as a hobby but as a profession I support organisations like yours at the intersection of transport and innovation. Call me to see how I can help you.</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-if-the-project-is-a-tattoo</loc>
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    <lastmod>2025-07-01</lastmod>
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      <image:caption>It will eventually get rather crowded in here, Ma’am</image:caption>
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      <image:title>Blog - What if the Project Is a Tattoo? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - My Comprehensive Spending Review… Review - Make it stand out</image:title>
      <image:caption>Clamart, in the Paris suburbs, is an illustration of what a public transport-based suburb can look like</image:caption>
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      <image:title>Blog - GBR Doesn’t Need to Be One Organisation - How Can I help?</image:title>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-06-05</lastmod>
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      <image:title>Blog - Sameness is Not the Same as Consistency - Make it stand out</image:title>
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    <lastmod>2025-05-16</lastmod>
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      <image:title>Blog - If We Want GBR to Work, Let’s Not Start With an Org Chart - Make it stand out</image:title>
      <image:caption>Note the grey stripes at the back. This is a legacy of the “UK division” concept. Originally they were applied to everything in NX UK division (coaches, buses, trains) but they’ve gradually disappeared, except from the coaches.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/03193ec0-e30c-44ae-823b-a5a315fe2ba7/VLR+traditional+tram+track.jpg</image:loc>
      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>This image of the traditional tram track being built outside their building shows the depth of concrete - with foundations beneath that</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/aadd4b14-aeae-421c-bd7a-2a0cf0e51006/VLR+track+pallet+%281%29.jpeg</image:loc>
      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>Whereas this shows the VLR track pallet, which can just be laid on the existing surface without concrete or foundations. One pallet works for either straight or curved track</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/fe553387-a53a-4c3b-8832-a4c2528e5e37/VLR+track.jpeg</image:loc>
      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>Here’s what it looks like with the pallets connected together to form the test track. As part of a roadway, asphalt would then be used to level up to the surface of the rail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1c42311a-a208-4dec-bf11-7ccc20e94e01/Prague+tram+tracks.jpg</image:loc>
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      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>The VLR tram in service on their test track</image:caption>
    </image:image>
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      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - V.L.R. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - V.L.R. - Can I Help You?</image:title>
      <image:caption>Click Here for Services</image:caption>
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    <loc>https://www.freewheeling.info/blog/we-need-to-talk-about-how-we-make-decisions</loc>
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    <lastmod>2025-04-25</lastmod>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/dont-fix-the-structure-fix-the-focus</loc>
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    <lastmod>2025-04-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - GBR: Don’t Fix the Structure. Fix the Focus. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/rural-transport-swiss-style</loc>
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    <lastmod>2025-04-14</lastmod>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rural Transport Swiss Style - and an Invitation to Action - How Can I Help You?</image:title>
      <image:caption>Click here for services</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/should-we-need-the-state-in-transport-at-all</loc>
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    <lastmod>2025-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1619014277649-4HST7DQM5KGGJ8AR4KTU/Modal+share+trips+%3E1+mile+NTS+0308.png</image:loc>
      <image:title>Blog - Should we need the state in transport at all?</image:title>
      <image:caption>Mode share of trips &gt;1 mile (National Travel Survey 2019, table 0308)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611856338722-MR9GENIB9EMJU8UR0NZJ/By+paying+us+your+pennies.jpg</image:loc>
      <image:title>Blog - Should we need the state in transport at all?</image:title>
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      <image:title>Blog - Should we need the state in transport at all? - How Can I Help You?</image:title>
      <image:caption>Click here for Services</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/are-your-people-hiding-money-from-you-if-so-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/railway-governance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/5ef7e039-55cb-40f3-abfa-76194db77946/Big+Four.jpeg</image:loc>
      <image:title>Blog - Accountability: Passenger Railway Governance - Make it stand out</image:title>
      <image:caption>How it used to be done</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6d801857-1ed4-4308-a827-ee51153d25df/laszlo-biro-GdAzHKN-vbU-unsplash.jpg</image:loc>
      <image:title>Blog - Accountability: Passenger Railway Governance - Make it stand out</image:title>
      <image:caption>A German InterCity train - this is contracted by Government to DB to operate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/aab40d5f-4575-4afa-ab29-cfa9fd5669b4/dario-bronnimann-I5M3iy4swjE-unsplash.jpg</image:loc>
      <image:title>Blog - Accountability: Passenger Railway Governance - Make it stand out</image:title>
      <image:caption>A Swiss train operated by BLS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/ecbc03fc-b6a8-4622-a9c0-0e19191fc6e1/winston-tjia-3Mn0AJt2h4g-unsplash.jpg</image:loc>
      <image:title>Blog - Accountability: Passenger Railway Governance - Make it stand out</image:title>
      <image:caption>Penryn station: could this be part of a new Cornish branch lines rail company?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3704768a-fcca-45a8-b84a-33c6eaa6c344/Blog_Banner.jpg</image:loc>
      <image:title>Blog - Accountability: Passenger Railway Governance - How Can I Help You?</image:title>
      <image:caption>Click here for Services</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/think-like-a-cyclist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3b77e0f8-dd0c-4496-b1dc-3630ccb36e41/Screenshot+2024-04-16+at+18.23.53.png</image:loc>
      <image:title>Blog - Thinking Like a (Decent!) Cyclist: When to Obey the Rules - Make it stand out</image:title>
      <image:caption>If the lights change, should they stop? (well, with the police car there, maybe yes…) Image from Google</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/535c09a4-e78e-414d-8bb9-14958b248ac2/Screenshot+2024-04-16+at+18.26.51.png</image:loc>
      <image:title>Blog - Thinking Like a (Decent!) Cyclist: When to Obey the Rules - Make it stand out</image:title>
      <image:caption>Red light means stop. Image from Google</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-integrated-transport-looks-like</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/053dee2e-bb39-42bc-89d9-1204dfcc2858/Screenshot+2025-02-25+at+17.28.59.png</image:loc>
      <image:title>Blog - What Integrated Transport Looks like - Make it stand out</image:title>
      <image:caption>Geneva, with pin showing the location of Chambésy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/bf3ae059-26a1-420a-abcf-62eb538928eb/Leman+Express.jpg</image:loc>
      <image:title>Blog - What Integrated Transport Looks like - Make it stand out</image:title>
      <image:caption>The Léman Express service, showing the location of Chambésy</image:caption>
    </image:image>
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      <image:title>Blog - What Integrated Transport Looks like - Make it stand out</image:title>
      <image:caption>A map showing the places that can be reached from the rural village of Schänis every hour with one easy change</image:caption>
    </image:image>
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      <image:title>Blog - What Integrated Transport Looks like - How Can I Help You?</image:title>
      <image:caption>Click Here For Services</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-are-the-french-up-to-part-2</loc>
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    <lastmod>2025-02-24</lastmod>
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      <image:title>Blog - What are the French up to? Part 2 - Make it stand out</image:title>
      <image:caption>RER: big trains at big stations</image:caption>
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      <image:title>Blog - What are the French up to? Part 2 - Make it stand out</image:title>
      <image:caption>The 24 approved SERM projects</image:caption>
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      <image:title>Blog - What are the French up to? Part 2 - How Can I Help You?</image:title>
      <image:caption>Click Here For Services</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/two-commutes</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/b705dd55-531f-4f62-8d96-eb2db6b250f1/Screenshot+2025-02-06+at+10.31.25.png</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/dd02032b-c912-4b96-a871-da722b472129/Walkden+traffic.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/64aa5b8b-dd09-4aa4-a806-cd12b767dd84/Train+Walkden.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/0c9c6f7a-3806-48fd-bf2c-a497815ec55f/Walkden+crowd.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/711b247d-412a-489f-899f-83d08edeed79/IMG_1933.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/78804bf2-4898-4368-9826-95d904bc5ff6/IMG_1936.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/e60c5a02-0780-457c-a167-8c0b9c94ebb7/Overground+Walthamstow.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/a69ae339-0ea1-40b7-88eb-daaada09f85c/Liverpool+Street+Plat+1.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/66781f08-d4b5-4a01-8af2-7ae4a22e9572/Screenshot+2025-02-06+at+10.08.20.png</image:loc>
      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>I can commute to anywhere in London, more or less, giving me vast choice of potential jobs - and giving all those employers access to a vast range of skills. Here’s where my brother-in-law can commute to by public transport from his house in Ellenbrook, to the same scale:</image:caption>
    </image:image>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Tale of two Commutes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - A Tale of two Commutes - How Can I Help You?</image:title>
      <image:caption>Click here for Services</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/investment-the-french-part-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/de267794-de56-4357-a8d7-b0fe6c2457c5/Chantier_Station_Me%CC%81tro_Ligne_15_Ardoines_Vitry_Seine_1.jpg</image:loc>
      <image:title>Blog - Transport Investment: What Are the French Are up To? - Make it stand out</image:title>
      <image:caption>One of many large holes behind hoardings…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/055fc785-69a7-4489-890e-b05adb12ff16/Grand_paris_express.svg.png</image:loc>
      <image:title>Blog - Transport Investment: What Are the French Are up To? - Make it stand out</image:title>
      <image:caption>This isn’t the map of the whole network. Just the new stuff…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - Transport Investment: What Are the French Are up To? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/how-to-fund-transport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/8cca4201-a719-4514-8cfd-840a4f1776a4/johannes-hofmann-526-Six1QGI-unsplash.jpg</image:loc>
      <image:title>Blog - How To Fund Passenger Transport - Make it stand out</image:title>
      <image:caption>That will need some maintaining…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/64fc1ef9-81b4-44b3-a7ed-736692775c71/Lyon+Metro.png</image:loc>
      <image:title>Blog - How To Fund Passenger Transport - Make it stand out</image:title>
      <image:caption>Lyon: an urban area half the size of Manchester, with four metro lines and seven tram lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/14a09ecf-af80-4fd4-8b5d-550f560c43c2/daniel-abadia-Njq3Nz6-5rQ-unsplash.jpg</image:loc>
      <image:title>Blog - How To Fund Passenger Transport - Make it stand out</image:title>
      <image:caption>37% likely to be late</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/408a7d3c-771f-4e92-af4f-a7121d7586bd/TfL+Tunnelling+Academy.jpg</image:loc>
      <image:title>Blog - How To Fund Passenger Transport - Make it stand out</image:title>
      <image:caption>The TfL Tunnelling Academy: built to train tunellers to tunnel train tunnels never set in train</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - How To Fund Passenger Transport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/labour-first-six-month</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
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      <image:title>Blog - Labour’s Challenging Start - Make it stand out</image:title>
      <image:caption>Rishi Sunak: things can only get wetter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/63f6cdca-758b-4250-90ad-b0265b4e2cd4/Nanna+and+Grandad%27s+house.png</image:loc>
      <image:title>Blog - Labour’s Challenging Start - Make it stand out</image:title>
      <image:caption>Nanna and Grandad’s house. Lovely to visit with the kids but try getting there by public transport</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/8581c9bf-f20e-46aa-8c4e-68218c41f8a9/Dijon+City+Hall.jpg</image:loc>
      <image:title>Blog - Labour’s Challenging Start - Make it stand out</image:title>
      <image:caption>Dijon City Hall. Canterbury, by contrast, will lose its city council.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/ed6e6b3c-729e-48b8-8468-ca5b3c36f752/IMG_1812.jpg</image:loc>
      <image:title>Blog - Labour’s Challenging Start - Make it stand out</image:title>
      <image:caption>The Mayors at the Innovation Awayday I helped facilitate last week. I left feeling uplifted and encouraged.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3704768a-fcca-45a8-b84a-33c6eaa6c344/Blog_Banner.jpg</image:loc>
      <image:title>Blog - Labour’s Challenging Start - How Can I Help You?</image:title>
      <image:caption>Click here for what I do</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/giganticism-and-inefficiency</loc>
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    <lastmod>2025-11-07</lastmod>
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      <image:title>Blog - Let’s reduce inefficiency by embracing inefficiency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/what-i-do-and-how-i-can-help-you-in-2025</loc>
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    <lastmod>2025-01-06</lastmod>
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      <image:title>Blog - What I Do and How I Can Help You in 2025 - Click Here To Arrange A Chat</image:title>
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  <url>
    <loc>https://www.freewheeling.info/blog/my-top-20-ways-organisations-can-get-things-done-faster-44</loc>
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    <lastmod>2025-01-22</lastmod>
    <image:image>
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      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4</image:title>
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      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4</image:title>
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      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4</image:title>
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      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/2680a25b-cea1-4b96-912e-30c7f27ef309/siobhan+sharpe.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/8bffa0bb-d528-4537-9f59-b1a1f1ae4b2d/customers.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/67bdc3da-d4d5-4e29-9f87-988e1c0c7168/me+with+tables.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 4/4</image:title>
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  <url>
    <loc>https://www.freewheeling.info/blog/my-top-20-ways-organisations-can-get-things-done-faster-3</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/5bc2f386-431e-4e96-8e2b-b8ae5d27196f/exercise-fitness-man-people-6bd263-1024.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 3/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1730312429955-K9EEFY7JXQAR0MMKFCN3/unsplash-image-376KN_ISplE.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 3/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - My Top 20 ways organisations can get things done faster 3/4</image:title>
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  <url>
    <loc>https://www.freewheeling.info/blog/my-top-20-ways-organisations-can-get-things-done-faster-24</loc>
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    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/14e2d926-9a1c-4272-89eb-41b6faa69fa5/23-24_Leinster_Gardens%2C_the__fake_house__-_geograph.org.uk_-_49276.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 2/4 - Make it stand out</image:title>
      <image:caption>Spot the fake door?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3e534272-d261-438b-ad9f-20c4f9e8cbbf/Tesco+Red+Door.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 2/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 2/4</image:title>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/my-top-20-ways-organisations-can-get-things-done-faster-1</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1d9df126-41c1-4812-8056-74cdba485386/Innovation+team.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 1/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/e788a67c-6b12-481c-96f2-80a279a0241a/Thomas+and+Ben.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 1/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/03a65873-4646-45a1-ac2d-2b6170daff83/Crisp+paper.jpeg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 1/4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - My Top 20 ways organisations can get things done faster 1/4</image:title>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/public-v-private-isnt-the-most-important-question</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/66a04974-65ad-4670-828f-bd46c62bc885/800px-GNER-KingsCross-20040928.jpeg</image:loc>
      <image:title>Blog - Public v Private isn’t the most important question - Make it stand out</image:title>
      <image:caption>LNER’s red, GNER was blue - but with both of them the journey flew</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/8468fdff-e97f-4bb4-aeeb-81e8ab62101c/Go-Ahead_Thames_Travel_508_on_Route_T1%2C_Oxford_High_Street_%2815380919797%29.jpg</image:loc>
      <image:title>Blog - Public v Private isn’t the most important question - Make it stand out</image:title>
      <image:caption>A Go-Ahead group bus, with a typically local brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/f2b41a9e-97ec-48cd-aa59-83c4fa9d56ea/Italo.jpeg</image:loc>
      <image:title>Blog - Public v Private isn’t the most important question - Make it stand out</image:title>
      <image:caption>Open Access private operator Italo competes with Trenitalia on many key routes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - Public v Private isn’t the most important question - How can I help you?</image:title>
      <image:caption>Click here to see what I do</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/what-if-british-rail-had-never-been-privatised-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/f47548e2-a65a-43f2-8ca0-00f9cf7cbfc3/DALL%C2%B7E+2024-01-03+15.16.22+-+A+further+revised+image+of+a+rural+branch+line+in+England.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - Part 2: the Austerity Years - Make it stand out</image:title>
      <image:caption>Many branch lines saw services gradually cut, with some reduced to daily or weekly “Parliamentary trains”, as imagined by AI (Dall-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c45d1fd7-544d-4dee-8b22-1c934bceb605/DALL%C2%B7E+2024-01-03+15.06.32+-+An+image+of+a+traditional+British+Rail+HST+%28High-Speed+Train%29%2C+also+known+as+an+InterCity+125%2C+in+the+livery+of+Regional+Railways.+The+train+retains+i.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - Part 2: the Austerity Years - Make it stand out</image:title>
      <image:caption>“New” trains finally arrived for the Transpennine route, as imagined by AI (Dall-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/7296b8cb-8053-4b0b-b434-94d45c7cf61c/DALL%C2%B7E+2024-01-03+15.07.00+-+Hydrotrain.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - Part 2: the Austerity Years - Make it stand out</image:title>
      <image:caption>The first (and only) Hydrotrain ready for its inaugural run, as imagined by AI (Dall-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - Part 2: the Austerity Years - How Can I Help You?</image:title>
      <image:caption>Click Here To See What I Do</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-if-british-rail-had-never-been-privatised-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/fcb37885-6cf2-4b6e-8319-0295fce8341a/DALL%C2%B7E+2024-01-03+14.51.22+-+A+concept+design+for+a+new+modern+mainline+terminal+station+concourse.+The+design+features+a+spacious%2C+open-plan+layout+with+a+high%2C+arched+glass+ceil.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - PART 1: the New Labour years - Make it stand out</image:title>
      <image:caption>The new concourse at Birmingham New Street, created as part of British Rail’s 1990s Total Route Modernisation of the West Coast Mainline, as imagined by AI (Dall-E)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d51d569f-1aac-4ac4-936e-b1b74493d773/DALL%C2%B7E+2024-01-03+14.53.46+-+A+modern+British+train+in+the+livery+of+London+Overground%2C+located+in+a+South+London+setting.+The+train%2C+with+its+sleek+design+and+distinctive+orange%2C.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - PART 1: the New Labour years - Make it stand out</image:title>
      <image:caption>Rail routes in South London continued to be operated by Network SouthEast, but under the London Overground brand, specified and paid for by TfL. As imagined by AI (Dall-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1ad3058f-a8d5-4a12-9ed1-cc843b987041/DALL%C2%B7E+2024-01-03+15.02.30+-+A+modified+image+of+Manchester+Piccadilly+station+with+high-speed%2C+distinctive+trains+similar+to+the+previous+image%2C+but+with+the+appropriate+number+o.png</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - PART 1: the New Labour years - Make it stand out</image:title>
      <image:caption>Open access resulted in a dazzling array of different operators and liveries, especially between Manchester and London. As imagined by AI (Dall-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - What if British Rail had never been privatised? - PART 1: the New Labour years - How Can I Help You?</image:title>
      <image:caption>Click Here to See What I Do</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/how-much-does-franchsing-cost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/29ffe98b-51f6-47f5-99a1-35afcdd0d63d/Bee+Network.png</image:loc>
      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1d9bd296-340c-4c81-8524-88fa1f67986e/Regulation+4+box+model.png</image:loc>
      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Quality and operating model didn't correlate in the first four places I lived</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/a8d890bc-d4cc-4dd6-959a-0675b10cda80/Stagecoach_Magic_Bus_%28Manchester%29_bus_14240_%28F202_FHH%29%2C_25_July_2008.jpg</image:loc>
      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6d742cc9-e280-4074-9968-0fb087173a25/Manchester+Bus+Expenditure.png</image:loc>
      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Nominal prices. Values £. Source: Greater Manchester Combined Authority Revenue Outturn Reports 21/22 to 24/25</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/2a184511-1b54-48ad-8742-3b3f780b748e/Tendered+Costs.png</image:loc>
      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Andy Burnham, as always, wearing his Bee Network badge. He is visibly highly accountable. Photo TfGM</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How Much Does Franchising Cost? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/ruter</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/34498982-9a3e-44c6-ae89-e956fc7b2e70/Header-ruter.jpeg</image:loc>
      <image:title>Blog - Proof that a Public Sector Corporate can Empower its People - Make it stand out</image:title>
      <image:caption>#Ruter (including an electric tram and a bio-gas bus)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/b9aefb2d-cef9-430e-ad87-44cfe476676e/Ruter+electric+ferry.jpg</image:loc>
      <image:title>Blog - Proof that a Public Sector Corporate can Empower its People - Make it stand out</image:title>
      <image:caption>A gratuitous picture of a Ruter electric ferry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/why-ai-could-be-the-saviour-of-public-transport-if-we-let-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6c407184-5334-4928-85e8-598e399f5b0c/IMG_7979.jpg</image:loc>
      <image:title>Blog - Why AI could be the saviour of public transport – if we let it - Make it stand out</image:title>
      <image:caption>My mum’s biography as imagined by early ChatGPT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/098271bb-9d91-4010-883a-99f3ac91a8b7/Screenshot+2024-10-23+at+16.18.34.jpg</image:loc>
      <image:title>Blog - Why AI could be the saviour of public transport – if we let it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/70f708b7-7c76-4221-903d-21f3d42b1414/Screenshot+2024-10-23+at+19.06.08.png</image:loc>
      <image:title>Blog - Why AI could be the saviour of public transport – if we let it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/40b0b105-c81d-4643-b0bb-fe1367bd88e7/Elon_Musk_%283017880307%29.jpg</image:loc>
      <image:title>Blog - Why AI could be the saviour of public transport – if we let it - Make it stand out</image:title>
      <image:caption>Do we trust him with the future of our cities?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - Why AI could be the saviour of public transport – if we let it - Make it stand out</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/online-tools-for-moving-forwards-faster</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d87816b1-f229-4502-b67d-c9a3781417dc/Screenshot+2024-06-06+at+10.54.30.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/4d4f8816-190c-445b-9ace-b4d74ac56a89/Screenshot+2024-06-06+at+11.00.35.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/47f28aad-3781-4f9c-abc9-914f4de70b99/Screenshot+2024-06-06+at+11.03.52.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/cb4de144-8ecc-42d0-b5b1-2bd767efb30f/Screenshot+2024-06-06+at+12.08.39.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c70b3e5a-275c-4432-a704-730f57904720/Screenshot+2024-06-06+at+11.37.54.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6cb3e772-6784-443d-bbf1-bb407c2a59d3/Screenshot+2024-06-06+at+11.38.49.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3373efa3-75ce-4dcf-a9b3-853cb6109b7e/Screenshot+2024-06-06+at+11.39.51.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1b8b15a1-9a66-4e23-a3eb-1f947b497bbd/Screenshot+2024-06-06+at+11.40.54.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/7c901e7c-e2c8-4abe-9734-34ccde1e8b15/Screenshot+2024-06-06+at+11.42.27.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/3b08eb81-44be-42c6-8ee3-f69cf0a60124/Screenshot+2024-06-06+at+11.44.07.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/15e4e112-0546-47b0-90d8-33c0e3dedc67/Screenshot+2024-06-06+at+11.45.15.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/0adbab45-6f33-40a9-b789-2b07c8e1cb65/Screenshot+2024-06-06+at+11.17.14.jpg</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/abe44b52-1f93-4778-9c29-87b7adaab68d/intercom+logo.jpeg</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/f1e84ef7-22be-47c8-84e1-aee12fb1d9e7/Screenshot+2024-06-06+at+11.29.49.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/abd53838-c23a-435c-838b-94515231d5dc/Screenshot+2024-06-06+at+12.22.53.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/5d426496-4106-481c-982a-85cf919c8943/Screenshot+2024-10-23+at+19.18.23.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/6ec570b9-b591-490e-b4d3-26e61c90835c/Screenshot+2024-06-06+at+12.20.33.png</image:loc>
      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Online tools used by Startups but which Corporates can use - Make it stand out</image:title>
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  <url>
    <loc>https://www.freewheeling.info/blog/carbon-tax</loc>
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    <lastmod>2025-08-30</lastmod>
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      <image:title>Blog - It’s time to tax carbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - It’s time to tax carbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - It’s time to tax carbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - It’s time to tax carbon - How can I help you?</image:title>
      <image:caption>Click here to arrange a chat</image:caption>
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    <loc>https://www.freewheeling.info/blog/complete-the-tories-werent-even-any-good-at-being-tories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
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      <image:title>Blog - How did the Tories do? Part 3</image:title>
      <image:caption>In 1997 Labour inherited a legacy of underfunding, and (other than in the Metropolitan areas) fixed it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/81be7321-7680-4074-9f87-3309fab948a1/IMG_0205.jpg</image:loc>
      <image:title>Blog - How did the Tories do? Part 3</image:title>
      <image:caption>The new Reading station: a credit card funded spectacular from the last Labour Government</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/9ff5f4cd-22aa-4b5c-aae7-629607bad041/IMG_0689.jpg</image:loc>
      <image:title>Blog - How did the Tories do? Part 3</image:title>
      <image:caption>Influenced by the tabloids. But how can a railway be "woke"?</image:caption>
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      <image:title>Blog - How did the Tories do? Part 3 - How can I help?</image:title>
      <image:caption>Click here for services</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/how-did-the-tories-do-part-two</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-17</lastmod>
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      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>Coming soon to a station nearer you</image:caption>
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      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>A tram in the centre of Birmingham. Didn’t have them in my day…</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>Not everyone was in favour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1707170422293-IB07OEKNI63K9K3NDYHJ/image-asset.jpeg</image:loc>
      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>The future once</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/b26757ce-607f-4f1c-86e2-b256064f48ef/willenhall-station-artist-impression.jpg</image:loc>
      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>It Willenhall be built (sorry, that's such a bad pun that when I read this back after writing it, it took me three attempts to even realise what the pun was. Trust me, it's there...)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1707170609846-7RG4I52FWI44LG4HE5EK/image-asset.jpeg</image:loc>
      <image:title>Blog - How did the Tories do? Part 2 - Make it stand out</image:title>
      <image:caption>There’s a Superbus on there</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - How did the Tories do? Part 2 - How can I help?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/how-did-the-tories-do</loc>
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    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/84deea83-5aaa-45c2-9111-f2d1548a9722/Screenshot+2024-01-30+at+22.07.07.png</image:loc>
      <image:title>Blog - How did the Tories do? Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/7928f445-d18d-47d1-a972-ca280c9231a3/hs2.jpeg</image:loc>
      <image:title>Blog - How did the Tories do? Part 1 - Make it stand out</image:title>
      <image:caption>It’s kind of Heathrow if you squint a bit…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/93d48ba1-c33a-40ad-b052-9f059224dc7f/1280px-Electrification_work_at_Cardiff_Central.png</image:loc>
      <image:title>Blog - How did the Tories do? Part 1 - Make it stand out</image:title>
      <image:caption>This looks like a fulfilled promise…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - How did the Tories do? Part 1 - How can I help?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/dot-2-dot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1be1001a-68f9-44ce-bd98-5e62435935c7/DALL%C2%B7E+2024-10-06+15.13.08+-+A+humorous+scene+at+a+hotel+front+desk+where+a+well-dressed+hotel+concierge+is+trying+to+explain+a+complex+website+address+to+a+confused+customer.+The.jpeg</image:loc>
      <image:title>Blog - Join the Dot2Dots: A Case Study In too big, too fast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/559ed0be-d0dc-49e6-9f82-fe7348f859bb/NX+airport.jfif</image:loc>
      <image:title>Blog - Join the Dot2Dots: A Case Study In too big, too fast - Make it stand out</image:title>
      <image:caption>National Express already had a strong airport expertise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/88b185d5-6de2-4131-92fa-e2e43f05a7e6/Lean+Startup.jpeg</image:loc>
      <image:title>Blog - Join the Dot2Dots: A Case Study In too big, too fast - Make it stand out</image:title>
      <image:caption>The approach National Express could have taken - had they been able to see into the future</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/bbf94cba-aa0b-415d-af61-2d05e6447112/Dot2dot_1018.JPG</image:loc>
      <image:title>Blog - Join the Dot2Dots: A Case Study In too big, too fast - Make it stand out</image:title>
      <image:caption>A dot2dot minibus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/d188bb1d-ece6-4e56-ba36-b6def4b96ede/Blog_Banner.jpg</image:loc>
      <image:title>Blog - Join the Dot2Dots: A Case Study In too big, too fast</image:title>
    </image:image>
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  <url>
    <loc>https://www.freewheeling.info/blog/ai-highlights-from-the-last-month-of-the-podcast</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/aea8aff6-9060-4b4d-9b27-27d7d9881590/DALL%C2%B7E+2024-09-27+16.29.40+-+A+robot+listening+to+the+%27Freewheeling+Podcast%27+while+making+notes.+The+robot+has+an+intelligent%2C+sleek+design+with+glowing+blue+eyes+and+a+futuristic.jpeg</image:loc>
      <image:title>Blog - A.I. Highlights from the Last Month of the Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - A.I. Highlights from the Last Month of the Podcast - How can I help?</image:title>
      <image:caption>Click here for Services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/lessons-in-leadership-from-running-a-startup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/28f7966f-52c4-4925-9bfb-db8d0799002c/IMG_1861.jpeg</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/81ef20fe-c7d3-41f9-ba9a-1c2a3ab7e08c/IMG_0311.jpg</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - Make it stand out</image:title>
      <image:caption>It's hard to come up with illustrations for a post on leadership. So here's a beer mat advertising Republic of Snap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/4ebe5cc4-f700-4c81-bae9-b6b95d1b6636/IMG_1191.JPG</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - Make it stand out</image:title>
      <image:caption>Still struggling for illustrations. So here are some Sn-ap branded cupcakes...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/ea33cc24-90e3-4258-b016-55e4e9b1bd64/IMG_8199.JPG</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - Make it stand out</image:title>
      <image:caption>Still struggling for images. Here are some empty desks at our first co-working space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/b6d5f257-3107-4479-89e4-d9c6e4f49168/IMG_2084.JPG</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - Make it stand out</image:title>
      <image:caption>Writing and posting individual, personal thank you notes to the team was time-consuming. But it was also valuable. So why didn't I do it more often?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - Lessons in leadership from running a startup - How can I help you?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-the-privatised-railway-got-right-fares</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/568c66d8-7247-4a8b-8a51-891c83c99c5e/2761209230_0c862267fd_o.jpg</image:loc>
      <image:title>Blog - What the Privatised Railway Got Right: Fares - Make it stand out</image:title>
      <image:caption>Never again will we see this sight! Not because train fares won't go up: the Evening Standard published its final print edition last week</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - What the Privatised Railway Got Right: Fares - How can I help?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/agility</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - Large Organisations Can Become Agile - How can I help you?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/the-transport-productivity-puzzle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1705081247440-T26W17LDC5VM666E7KTL/image-asset.jpeg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1705081287697-SAH4O7L0VIQVN8GF3IWN/image-asset.jpeg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/10f7905c-ee2f-41ee-a63e-3b598df432da/image-asset.jpg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - Make it stand out</image:title>
      <image:caption>Part of one of the most productive cities in Europe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1705081703802-IR6OHMK6WZKUZGQC9P6X/image-asset.jpeg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/911a3f12-373e-48ee-a5df-fa0a9efd472b/image-asset.jpg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - Make it stand out</image:title>
      <image:caption>Might it rain under the umbrella?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - The Transport Productivity Puzzle - HOW CAN THIS INSIGHT HELP YOU?</image:title>
      <image:caption>HOW CAN THIS INSIGHT HELP YOU? CLICK HERE FOR SERVICES</image:caption>
    </image:image>
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  <url>
    <loc>https://www.freewheeling.info/blog/-on-time-on-budget</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/a659e558-e7df-4e42-a82c-979e0a79cae8/Bicester_Village_-_Chiltern_168107%2B168325_London_service.jfif</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - Make it stand out</image:title>
      <image:caption>Bicester Village station</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/0c66877b-1fe3-4578-9edb-399969e5fc47/P1030281.JPG</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - Make it stand out</image:title>
      <image:caption>An old tunnel - used by bats. Graham Cross, Chiltern Railways then Business Development Director, is on the right</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/fb82dd87-81e8-4589-a237-e5fdada3060b/Oxfordparkwayimage.jpg</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - Make it stand out</image:title>
      <image:caption>Not yet ready to open…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/92aea9da-dfd1-4838-8122-f45078da15a7/20150121_152117_resized_1.jpg</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - Make it stand out</image:title>
      <image:caption>The day before the track was handed over. With four weeks to opening date!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1f73cab1-a291-4f7b-8a92-e7c054b7a50f/DSC_0531as.jpg</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - Make it stand out</image:title>
      <image:caption>With days to go, two driver training trains pass each other</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - On time, On Budget - and Fast - How can this insight help you?</image:title>
      <image:caption>Click here for Business Productivity services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/its-time-to-quit-twitter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/40b0b105-c81d-4643-b0bb-fe1367bd88e7/Elon_Musk_%283017880307%29.jpg</image:loc>
      <image:title>Blog - Why I’ve Quit Twitter, Why You Should Too - And Why Social Media Should be Regulated - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c3c67ea6-fa01-4aad-8e73-3a934593d68e/CMA+HQ.jpg</image:loc>
      <image:title>Blog - Why I’ve Quit Twitter, Why You Should Too - And Why Social Media Should be Regulated - Make it stand out</image:title>
      <image:caption>Wakey, wakey! The Competition &amp; Markets Authority HQ in Canary Wharf</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/38f20af1-1212-4581-8f93-32372fa26dc3/Screenshot+2024-08-27+at+14.51.22.png</image:loc>
      <image:title>Blog - Why I’ve Quit Twitter, Why You Should Too - And Why Social Media Should be Regulated - Make it stand out</image:title>
      <image:caption>Blue Sky looks very like Twitter, but - under the hood - is decentralised and interoperable. Except that it's not interoperable with everything else...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/press-release</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/679d8232-ecb2-45dd-8904-a85fc63ea26a/Thomas+Ableman.jpg</image:loc>
      <image:title>Blog - PRESS RELEASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/a510202c-9fac-496f-97da-706a690180f2/Rob+Brighouse.jpg</image:loc>
      <image:title>Blog - PRESS RELEASE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/c93d4efe-efb7-4ae7-88ec-3f8b58e7768f/Blog_Banner_Plain.jpg</image:loc>
      <image:title>Blog - PRESS RELEASE - How can I help you?</image:title>
      <image:caption>Click here for services</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/freewheelings-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/e98f6ccf-68f8-4f77-b75e-8afac23a8a2d/Freewheeling+New+Season.jpg</image:loc>
      <image:title>Blog - The Freewheeling Blog and Podcast Returns in September - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-i-didnt-say</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1631093745740-LVZ4HAT2VY7R2O30RHW3/unsplash-image-fHB9BK_MSIY.jpg</image:loc>
      <image:title>Blog - What I didn’t say - Make it stand out</image:title>
      <image:caption>An empty street in Birmingham</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/lane-rental</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Will Lane Rental solve roadworks? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1627057210501-J0FR8MXIZDRRG0QIREAI/unsplash-image-5nCXtsF9lRg.jpg</image:loc>
      <image:title>Blog - Will Lane Rental solve roadworks? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/ringways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1627058376209-KQAUEUJJLLPM0D6M5PPS/Camden%2BJunction.gif</image:loc>
      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The ringways that nearly destroyed inner London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/vox-populi</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>I don’t think it looked quite like this…</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/bus-strategy-set-to-underwhelm</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/private-capital</loc>
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    <loc>https://www.freewheeling.info/blog/decarbonisation-plan</loc>
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      <image:caption>It’s OK, we’ve decarbonised</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1626722173532-1JNS6N86JA3DDKO8D5EN/Screenshot+2021-07-19+at+17.23.51.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/dont-tell-customers-to-go-away</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625001180800-TO1XKADNSUDME13G47U3/Open+for+business+web.png</image:loc>
      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625002551890-P3T32GCDDRAZBM90IA8T/Harbury+leaflet.png</image:loc>
      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Don’t tell customers to go away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/road-pricing-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:caption>It’s been done before…</image:caption>
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    <loc>https://www.freewheeling.info/blog/car-free-towns</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Image: Waltham Forest Guardian (East London &amp; Essex Guardian Series)</image:caption>
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      <image:title>Blog - The Benefits of car-free towns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Benefits of car-free towns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The Benefits of car-free towns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/psvar</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - PSVAR is a masterclass in sloppy legislation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - PSVAR is a masterclass in sloppy legislation - Make it stand out</image:title>
      <image:caption>I still get a frisson of pride from the word “Levante” on a coach…</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/trolley-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/rebranding-is-generally-a-bad-idea</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-03</lastmod>
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      <image:title>Blog - Rebranding is generally a bad idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1624874446231-IPJZM1R34WBLA2FWRWVX/Most+valuable+10+brands.png</image:loc>
      <image:title>Blog - Rebranding is generally a bad idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Rebranding is generally a bad idea</image:title>
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      <image:title>Blog - Rebranding is generally a bad idea</image:title>
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      <image:title>Blog - Rebranding is generally a bad idea</image:title>
      <image:caption>Time to rebrand?</image:caption>
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      <image:title>Blog - Rebranding is generally a bad idea - Make it stand out</image:title>
      <image:caption>Chiltern Railways loo with a view</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-i-want-for-my-birthday</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - What I want for my Birthday - Make it stand out</image:title>
      <image:caption>This isn’t my house. We’d have more beer and no baileys.</image:caption>
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      <image:title>Blog - What I want for my Birthday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What I want for my Birthday - Make it stand out</image:title>
      <image:caption>McDonald Gill’s masterpiece on the wall of my hall at home</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/masks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625496588353-ODLJF4RTW3HES7FQ9EPC/IMG_2136.jpg</image:loc>
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      <image:caption>My first ever face mask experience on public transport: June 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625501380851-DB54O7J5BUQUFGIBANBC/SavantaComRes+poll.png</image:loc>
      <image:title>Blog - Masks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625502559560-2JG3N5P2BU5M6PNFD07E/YouGov+poll.jpeg</image:loc>
      <image:title>Blog - Masks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625496700940-S9B9E9HJV5GGHPK78005/Helen+mask+on+boat.jpg</image:loc>
      <image:title>Blog - Masks - Make it stand out</image:title>
      <image:caption>My wife on a boat trip, unrecognisable in sunglasses, sunhat and mask. Maybe we should scrap the rule on outdoor transport!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Masks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/810-for-oxfordshire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/open-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1625146156467-WF86464DR6TK0PJZQBNG/31423567976_f68375a753_o.jpg</image:loc>
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      <image:caption>Citymapper founded Azmat Yusuf being interviewed for TechCrunch. His business was created thanks to open data. Photo: TechCrunch</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/self-driving-buses</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:title>Blog - Self-driving buses might come sooner than self-driving cars - Make it stand out</image:title>
      <image:caption>6 months, 4 years ago</image:caption>
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    <image:image>
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      <image:title>Blog - Self-driving buses might come sooner than self-driving cars - Make it stand out</image:title>
      <image:caption>The W12, captured by Google, as it turns into my street</image:caption>
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    <image:image>
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      <image:title>Blog - Self-driving buses might come sooner than self-driving cars - Make it stand out</image:title>
      <image:caption>Gosh, that’s ugly</image:caption>
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    <loc>https://www.freewheeling.info/blog/frequent-fliers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:title>Blog - Time for a frequent flyer levy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/amazon-fresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
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      <image:title>Blog - Is “Just Walk Out” retail a vision of the future? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1624643559839-NXASW9AORFV0BU8QAZ80/IMG_4013.jpg</image:loc>
      <image:title>Blog - Is “Just Walk Out” retail a vision of the future? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1624643478066-WC3P617SOSEXCZHVKVMR/IMG_4014.jpg</image:loc>
      <image:title>Blog - Is “Just Walk Out” retail a vision of the future?</image:title>
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      <image:title>Blog - Is “Just Walk Out” retail a vision of the future?</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Is “Just Walk Out” retail a vision of the future? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1624643631192-K47T9KGHOQZ3E1TYAK3P/IMG_4021.PNG</image:loc>
      <image:title>Blog - Is “Just Walk Out” retail a vision of the future? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/mobility-credits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
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      <image:title>Blog - Mobility credits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.freewheeling.info/blog/horace-dediu-emrae</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-24</lastmod>
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      <image:title>Blog - Horace Dediu on micromobility</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - Let’s Stop Building Roads. Wales Has! - Make it stand out</image:title>
      <image:caption>The Head of the Valleys dual carriageway being built, right now</image:caption>
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    <image:image>
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      <image:caption>The widened section from J23 - 27: still busy</image:caption>
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    <loc>https://www.freewheeling.info/blog/mobility-is-not-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
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      <image:caption>Every extra byte is free</image:caption>
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      <image:title>Blog - Mobility isn’t software</image:title>
      <image:caption>There’s a reason they don’t have a sandwich subscription…</image:caption>
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      <image:title>Blog - Mobility isn’t software</image:title>
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      <image:title>Blog - Mobility isn’t software</image:title>
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    <loc>https://www.freewheeling.info/blog/more-best-films</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - These are the (Second best??) transport films ever made</image:title>
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      <image:title>Blog - These are the (Second best??) transport films ever made</image:title>
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      <image:title>Blog - These are the (Second best??) transport films ever made</image:title>
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      <image:title>Blog - These are the (Second best??) transport films ever made</image:title>
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    <loc>https://www.freewheeling.info/blog/national-roads-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - Where is the National Roads Strategy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/mission-impossible-or-never-say-never</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Image: https://www.imcdb.org/v006582.html</image:caption>
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    <loc>https://www.freewheeling.info/blog/this-is-a-boring-post</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - We’ve always had road pricing. Why are we abolishing it? - Make it stand out</image:title>
      <image:caption>Wadesmill in Hertfordshire: site of the country’s first ever turnpike in 1663</image:caption>
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    <loc>https://www.freewheeling.info/blog/trams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
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      <image:title>Blog - Trams - Make it stand out</image:title>
      <image:caption>To me, trams mean holidays</image:caption>
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    <image:image>
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      <image:title>Blog - Trams - Make it stand out</image:title>
      <image:caption>Croydon = exotic</image:caption>
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      <image:title>Blog - Trams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/what-next-for-the-plcs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - What next for the PLCs?</image:title>
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      <image:title>Blog - What next for the PLCs?</image:title>
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      <image:title>Blog - What next for the PLCs?</image:title>
      <image:caption>A National Express-operated train in Penzance</image:caption>
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    <loc>https://www.freewheeling.info/blog/does-google-promote-car-travel</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - Is Google Biased In Favour of Cars? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/best-ever-films</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:title>Blog - These are the best Transport films ever made</image:title>
      <image:caption>Bus versus train, 1950s style</image:caption>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freewheeling.info/blog/drt-service-integration</loc>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Genuinely beautiful - on an empty road…</image:caption>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>A red bus that’s proud to be green</image:caption>
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    <image:image>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>A route that knows where it’s going</image:caption>
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    <image:image>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>Bus route branding on the 38 (the heart in the centre of the logo became somewhat iconic)</image:caption>
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    <image:image>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>Please DO put your feet on the seats</image:caption>
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    <image:image>
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      <image:title>Blog - Has London given up on Buses?</image:title>
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      <image:title>Blog - Has London given up on Buses?</image:title>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>This little library moves</image:caption>
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      <image:title>Blog - Has London given up on Buses?</image:title>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>Boris Johnson: impractical, expensive and a lack of attention to detail. I know, hard to believe.</image:caption>
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      <image:title>Blog - Has London given up on Buses?</image:title>
      <image:caption>The next Mayor of London?</image:caption>
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  <url>
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      <image:caption>Ok, he wasn’t there…</image:caption>
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  <url>
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    <lastmod>2024-04-26</lastmod>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Arriva, before the name ‘Arriva’</image:caption>
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      <image:caption>First in 2002: costs fell faster than passenger numbers</image:caption>
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      <image:caption>Too much consensus?</image:caption>
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    <lastmod>2024-04-26</lastmod>
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      <image:caption>Five Gliders, please</image:caption>
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      <image:caption>Hmmm - Boris, buses and post-dated funding commitments. What does that remind me of?</image:caption>
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      <image:title>Blog - National Bus Strategy: What’s not to Like?</image:title>
      <image:caption>* The strategy devolves all decisions to operators and local authorities, and then tells them in fine detail exactly what to decide</image:caption>
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      <image:caption>Who put that there? Oh, we did</image:caption>
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    <image:image>
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      <image:caption>It may not be an Enhanced Partnership but it’s certainly an enhanced partnership</image:caption>
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      <image:caption>“I think this scheme is going to have a very considerable influence on the future of public transport” - a quote from the opening day</image:caption>
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  <url>
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      <image:caption>Surely there must be a better way of sorting this out?…</image:caption>
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      <image:caption>He believes in them. But, then, he also believes in sleeping in strangers’ houses to campaign…</image:caption>
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      <image:caption>Is all this really necessary?</image:caption>
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      <image:caption>THIS is a close-contact, crowded setting. Photo credit: Ann Larie Valentine, Flickr</image:caption>
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      <image:caption>Graph from Financial Times (www.ft.com)</image:caption>
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      <image:caption>Everyone in face masks, high utilisation but little talking. Compare this photo with the El Pais graphic at the top, and the picture of the dinner party.</image:caption>
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  <url>
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      <image:caption>Areas in red have the highest proportion of income consumed by fuel; areas in blue the lowest</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611053653657-2CGKQ89KG4BGY0PSBI4F/Uber+trips.png</image:loc>
      <image:title>Blog - Top 5 lessons on Star ratings as incentives</image:title>
      <image:caption>A screenshot of my Uber app. Like most people, I rate most trips 5 star</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611054186254-HL13IZLK6Q4GIMUX6LJO/Star+rating+operator+league+table.png</image:loc>
      <image:title>Blog - Top 5 lessons on Star ratings as incentives</image:title>
      <image:caption>An example of a Snap operator league table. As you can see, even the lower rated operators are still comfortably above 4.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611054374283-AO7R1CE1APLB61JGQ8O3/Driver+league+table.png</image:loc>
      <image:title>Blog - Top 5 lessons on Star ratings as incentives</image:title>
      <image:caption>An example of a Snap driver league table, showing three month average scores and the percentage of ratings that came in at 5 star in the last month. As you can see, even quite far down the league table, most drivers were getting a high proportion of 5 star scores in the last month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611056260801-KN2DWCYFKTANOGRLZZEW/Driver+certificate.png</image:loc>
      <image:title>Blog - Top 5 lessons on Star ratings as incentives</image:title>
      <image:caption>An example Snap driver certificate. It was great to see drivers sharing on their personal Instagram.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/carrot-and-stick-pret</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1605112557644-CPDMY6614NY2PKF5MX5J/Pret.jpg</image:loc>
      <image:title>Blog - Carrot and stick: People lessons from Pret</image:title>
      <image:caption>Note the coloured badges and lanyards: each of these signifies ‘rank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614599432581-V9JAQAXSN52UDR32XRDG/5072181911_286a230890_o.jpg</image:loc>
      <image:title>Blog - Carrot and stick: People lessons from Pret</image:title>
      <image:caption>Pret and transport meet: breakfast being delivered to a chartered train carriage at Victoria last year. Photo: Luxury Train Club</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/ticket-office-sweden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614168775879-27CO3K5UCGEQ98906QWR/Screenshot+2021-02-24+at+12.12.45.png</image:loc>
      <image:title>Blog - What’s Swedish for “The Ticket Office is closed?”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614167799769-NMVWWWF432HIDWFXX213/Screenshot+2021-02-24+at+11.42.19.png</image:loc>
      <image:title>Blog - What’s Swedish for “The Ticket Office is closed?”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614169832497-WKIGJJ4LIEWO874KPQ0W/8206181921_cda1402979_o.jpg</image:loc>
      <image:title>Blog - What’s Swedish for “The Ticket Office is closed?”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614169835373-1NEGE2OD545XNIO6OUJO/5937017189_d500396ccc_o.jpg</image:loc>
      <image:title>Blog - What’s Swedish for “The Ticket Office is closed?”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/wish-you-worked-in-italy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1605631505043-EIBPRGX72H1HAUE9Q59W/imageFSE.png</image:loc>
      <image:title>Blog - Wish you worked in Italy?</image:title>
      <image:caption>Saves on paint, I suppose…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614187106459-JIMQYE86DF87X7F6ZV6H/3515037357_1d8ae49d24_o.jpg</image:loc>
      <image:title>Blog - Wish you worked in Italy?</image:title>
      <image:caption>I rather liked the inside of the trains. They made me nostalgic for the trains that took me to see my Granny in Hove in the 1980s</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/williams-preview-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613420528367-1UUQDTMN9FE8FSFAPEM4/6918058908_e8236d5aa0_o.jpg</image:loc>
      <image:title>Blog - Williams (p)review - part 2</image:title>
      <image:caption>What’s the Italian for “competition is working”?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613420792152-KG8FU6DFB0623T8DT3P4/Picture5.png</image:loc>
      <image:title>Blog - Williams (p)review - part 2</image:title>
      <image:caption>Fares fall with competition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614004884301-9JL1UOUWCXG5EZNJNMTV/14235115613_c310c89c51_o.jpg</image:loc>
      <image:title>Blog - Williams (p)review - part 2</image:title>
      <image:caption>We competed vigorously with Virgin, and the consumer was the winner. The poster on the back of this billboard was taken by Virgin!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614005610109-LFTZ7ONEYUKZAL0VDXBN/geograph-3041024-by-Raymond-Cubberley.jpg</image:loc>
      <image:title>Blog - Williams (p)review - part 2</image:title>
      <image:caption>Lelant Saltings: the Park &amp; Ride station for St Ives. Does it really make sense for this contract to be run from London?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613420943171-Q9NJ1DE07P90Z1HKQGBT/38346798394_b91055cb29_o.jpg</image:loc>
      <image:title>Blog - Williams (p)review - part 2</image:title>
      <image:caption>A Swiss heritage dining car running as part of a normal Swiss passenger train (photo by Kecko)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/2019-williams-delayed-expected-2021-hopefully</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614002457574-6DBWBW54LDFHPYN289K2/190793003_ab31a0bda7_o.jpg</image:loc>
      <image:title>Blog - 2019 Williams: Delayed. Expected: 2021 (hopefully)</image:title>
      <image:caption>The “Bahn Tower”, DB’s massive Berlin HQ. The grass is greener from up here…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613392689069-TBJKDWJK9LPPVC8PH703/image-asset.jpeg</image:loc>
      <image:title>Blog - 2019 Williams: Delayed. Expected: 2021 (hopefully)</image:title>
      <image:caption>Is there time to find one more passenger?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613418710673-J5ENBKA5HLBO2MMYT7CW/5811220977_ac4caa3255_o.jpg</image:loc>
      <image:title>Blog - 2019 Williams: Delayed. Expected: 2021 (hopefully)</image:title>
      <image:caption>A slide. On a train. Not sure if my kids loved this more, or I did.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1614340011544-SC7J57K15PF7LPEA91BN/Rail+vicious+cycle.png</image:loc>
      <image:title>Blog - 2019 Williams: Delayed. Expected: 2021 (hopefully)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/holmwood-bound</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613390159272-MTESDFFA10CGUH6AQXLB/IMG_4298.jpg</image:loc>
      <image:title>Blog - Lessons from a walk in the woods</image:title>
      <image:caption>Holmwood be where the heart is</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613390666065-S03ECM1WSUZWY7D2PTXU/IMG_731B8DBF7D88-1.jpeg</image:loc>
      <image:title>Blog - Lessons from a walk in the woods</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/this-road-is-dangerous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1608317664388-7Z4UINCYIG14VGE8021K/image-asset.jpeg</image:loc>
      <image:title>Blog - This road is dangerous</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/bad-ministers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610540442301-JNQ1CSW9MUWDMDEYNTPL/image-asset.jpeg</image:loc>
      <image:title>Blog - Bad Ministers = Bad Transport?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611308864772-ND7265Q4ZKSEZT91NFVO/Sadiq_Khan_November_2016.jpg</image:loc>
      <image:title>Blog - Bad Ministers = Bad Transport?</image:title>
      <image:caption>Sadiq Khan, arm twister</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/uber-replaced-buses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1608725541317-QQ1MEHUJL6CMQQQDEBDI/image-asset.jpeg</image:loc>
      <image:title>Blog - Uber has replaced buses not cars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1608724974695-SRYY5HHZL50XAJS8XYM6/Uber+alternatives</image:loc>
      <image:title>Blog - Uber has replaced buses not cars</image:title>
      <image:caption>Would have gone by bus…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-should-be-in-the-national-bus-strategy-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613317932546-TXGYSY2CFC1MDHB85W0S/image-asset.jpeg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 2</image:title>
      <image:caption>Without an uncongested road, none of the rest of it matters much</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611856338722-MR9GENIB9EMJU8UR0NZJ/By+paying+us+your+pennies.jpg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612277599887-DU6HC4CBNE25OXTGKPL0/image-asset.jpeg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 2</image:title>
      <image:caption>It’s been done before…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/what-should-be-in-the-national-bus-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612278800692-LZ0CWHTD5TBUGE2BUTJA/bus-1678945_1920.jpg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 1</image:title>
      <image:caption>Which way?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613054889764-P2HZUMWOQ8NF6WXCOB80/image-asset.jpeg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 1</image:title>
      <image:caption>Not that pot culture…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613055790788-STMH0HKG5C156Z2IJHB3/49719250648_dddcfce74f_o.jpg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 1</image:title>
      <image:caption>You’ll pay for this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1613056036701-PP2AKRXOK1BBY5DBPWAP/Screenshot+2021-02-11+at+15.06.41.png</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 1</image:title>
      <image:caption>Lode Lane: seven words in white paint have made buses here cheaper to run and more attractive to use</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1611922172535-SND283DSTG69RYSBQ245/image-asset.jpeg</image:loc>
      <image:title>Blog - What should be in the national bus strategy? PART 1</image:title>
      <image:caption>Bus-friendly houses</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/fabulous-four-bus-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610722882429-WFEOBKORARG93H4AM1YX/image-asset.jpeg</image:loc>
      <image:title>Blog - The Best Places for bus growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610722899771-SXYLHE55GZXFU11177RB/image-asset.jpeg</image:loc>
      <image:title>Blog - The Best Places for bus growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610722914673-OL35GAAERJU09DS29N3H/image-asset.jpeg</image:loc>
      <image:title>Blog - The Best Places for bus growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610723173857-JW4J87X0SIMWAOLGQOUB/geograph-780210-by-Sandy-B.jpg</image:loc>
      <image:title>Blog - The Best Places for bus growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1610724050828-N30RA7WS3QR2CG6JVU52/Bus+funding+v+bus+use.png</image:loc>
      <image:title>Blog - The Best Places for bus growth</image:title>
      <image:caption>The fabulous four in context</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/ask-a-silly-question</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612801224486-QMNBHXGSH3CHTHQ0MR3G/35068543575_04b98fce17_o.jpg</image:loc>
      <image:title>Blog - Ask a silly question…</image:title>
      <image:caption>The M6, where it meets the A74(M). This section was completed in 2008 at a cost of £174m.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612985427228-ORUFORJ7HVQMHKJEHCTL/Screenshot+2021-02-10+at+19.24.51.png</image:loc>
      <image:title>Blog - Ask a silly question…</image:title>
      <image:caption>You can see the brand new motorway on Google Earth (characteristically empty), with the old A74 immediately adjacent. The space between the two is where the second carriageway of the old A74 has been removed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612792296477-CMSQ1MZ2OMGWF7BI8I06/Screenshot+2021-02-08+at+13.51.12.png</image:loc>
      <image:title>Blog - Ask a silly question…</image:title>
      <image:caption>All change please (image copyright Google)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612792693718-LMUUFPIXJFQ3KI8UVCJK/Patched_M6_Sign_3_-_Coppermine_-_2626.jpg</image:loc>
      <image:title>Blog - Ask a silly question…</image:title>
      <image:caption>M6 beneath</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/my-road-pricing-submission-to-the-select-committee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612980109394-DCEOQ5SS4I43DKJSEUWS/image-asset.jpeg</image:loc>
      <image:title>Blog - My Road Pricing submission to the Select Committee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1608317221090-YI63N5WD1F0T7CBHBTA7/Road+charges.jpg</image:loc>
      <image:title>Blog - My Road Pricing submission to the Select Committee</image:title>
      <image:caption>Some example journey prices at 28p per mile for the strategic road network</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/my-defence-to-private-eye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612893126764-5XV2WKMK5JI0XV3V9NIX/P1242386%2B%25282%2529%2B%25281%2529.jpg</image:loc>
      <image:title>Blog - My defence to Private Eye</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612893091187-ZPAOM94HDMHD6JQWEMJY/P1242383+%282%29+%281%29.JPG</image:loc>
      <image:title>Blog - My defence to Private Eye</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fac09d64d06190a013023c0/1612895407008-6Q26YYEIFX69IFSQJ8TE/image-asset.jpeg</image:loc>
      <image:title>Blog - My defence to Private Eye</image:title>
      <image:caption>Transport. Monopoly.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.freewheeling.info/blog/elon-musk-is-a-climate-fraud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Blog Y - A reply to a Reply - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Y - What Vision-Led Planning Means for Transport People (Preview)</image:title>
      <image:caption>This is important stuff. Vision-led transport planning is a very different approach from what we’re used to. As we discussed in last week’s post, transport planning in the UK is typically infrastructure-led. This turns the approach on its head. To understand what this means, let’s look at what changes for each of the key stakeholders involved: Planning Teams These are the folk whose lives are going to change the most. Vision-led transport planning means that there needs to be a vision to lead the transport plan. And, crucially, it’s not a transport vision - it’s a holistic place-based vision. It describes the aspirations of local people (e.g. kids able to play out, able to reach local services on foot, easy access to work, a sense of community, an attractive streetscape), many of which have transport implications - but which go far beyond. The vision is anchored in a future date. This is important. A vision is about the destination, not the incremental steps from today’s reality. It says that “By xxxx date, yyyy will be true”. It’s not an intuitive process for most of us. Currently, we do transport planning the way we do our own career planning. We look at how things are, and think about the next steps from here. Vision-led planning is like learning from Michael Heseltine. For younger readers, Michael Heseltine was an ambitious young Tory who was famous for having written a career plan as follows: 25: Millionaire. 35: MP. 45: Minister. 55: Cabinet. 65: Downing Street (he achieved every one of these goals, though he only made it to Downing Street as Deputy Prime Minister). Vision-led planning is about setting out where you want to get to first, and then figuring out how to achieve it. This means that producing the vision requires lots of iterative work with the transport team and local infrastructure owners, as the vision needs to be ambitious but realistic. What is possible by a date requires work to establish, but the process starts with defining what good looks like as an end-state. I can’t emphasise this enough: the vision is outcome-based, not project-based. It doesn’t list schemes, it lists deliverable outcomes for residents and the economy. Obviously, to produce a viable list of outcomes, you’ll have worked through some schemes with the transport team that would deliver those outcomes, but the outcomes are key. A role model here is General Eisenhower. A quote to keep in mind is: Plans are useless but planning is essential. What he meant by that was that the goal was to reach Berlin. To achieve that, he had a fully worked-up plan. He’d done lots of planning. But he wasn’t wedded to a plan. As circumstances changed, he’d adopt a different plan. As long as he reached Berlin. While the vision will have targets, it’s got to be human-centric, not metric-centric. It describes the place as opposed to the numbers. That doesn’t mean there won’t be measures, but it’s got to be clear why. So, for example, you might want very safe streets. You might want a target that there will be zero serious road deaths or injuries. Good target. But the why is because kids need to be able to play in the street. You might want a high share of public transport journeys. But the why is that you want all residents to be connected to economic and social opportunities, regardless of access to a car. Starts with the lives people want to lead and the economy you want to create. About business cases: The reason the outcome is crucial is that when we create projects, we need to be able to articulate a rational explanation of why the project will lead to the outcomes. This is important because you need to be able to measure the business case for the projects. We’re not going to do this using a traditional transport BCR. What we’re going to do is measure whether the projects will lead to the outcomes described in the vision. That’s why it’s so important to be able to be clear on the why. For example, if we’re saying that everyone in residential areas needs to be able to access jobs and opportunities without a car, that’s how we’re going to measure the projects. Two final warnings to planning teams: 1) Don’t allow your transport colleagues to simply pitch you the schemes they’ve always wanted to do. We’re doing vision-led planning. That means the vision is in charge. 2) Don’t simply hand over tracts of land to developers and allow them to build what they want. The transport plan only works if the housing that’s built is designed to deliver the vision. Just as you can’t deliver the vision without transport solutions designed to deliver it, so it also requires that the housing (or offices or retail parks, etc) are absolutely and rigorously designed to deliver the vision. Transport Teams The great news is that your job is about to become much more interesting! Forget a lot of what you’ve learned so far, and focus on iterating and problem-solving to achieve the vision. It’s a much more fun job! However, there are certain things you’re going to have to do in order to make this work. Firstly, step away from the models - they won’t necessarily help you. Most transport models were designed for the traditional predict and provide / incremental-from-where-we-are style of planning. Instead, you’re working iteratively with your planning colleagues to create plans and projects to deliver a vision. About business cases: It’s at this point that you need to be imaginative about business cases. Combined Authorities (and future Strategic Authorities) either have or are likely to have large capital budgets for transport schemes. So money is available. But we’ve got some hard-grained assumptions about what we can and can’t spend money on, and we need to change this. Vision-led schemes DO NOT need positive BCRs based on the old way of doing things. This point can often worry people, so let’s be absolutely clear. Listen to my interview with Jonny Mood, Director of the National Audit Office, on my podcast. He couldn’t be clearer - you need to be able to demonstrate that the scheme delivers the vision, not that it ticks an old-style BCR benchmark. That’s why your iterative work with the Planning team is so important - the schemes need to deliver the vision and the vision needs to be deliverable by the schemes. Even though you can build a business case out of the vision, that doesn’t guarantee the funding. Vision-led planning doesn’t create a magic money tree - a scheme that costs £80 million in the old way of doing things will still cost £80 million in this way of thinking. So you also need to think imaginatively about costs and revenues. Can you deliver the scheme at a lower cost than would be done traditionally? Look at the Very Light Rail scheme in Coventry, which is in the process of proving a method for delivering trams at a quarter of the normal UK cost. Look at tram-train schemes in Sheffield and Cardiff, which are creating lower-cost models for connecting places to the national rail network. Look at the traffic circulation plan in Ghent which made the whole city centre largely car-free at low cost, simply through a handful of street closures. The examples are out there, but a traffic model won’t help you find them: so focus on the real world. As well as being imaginative about the project, you also need to be imaginative about the funding. Does your vision include new housing? I expect it does. Can you fund some of the transport with land value capture? You can hear how this was successfully used on the Northumberland line on my podcast. Moreover, it’s likely that the vision will be generating fare-paying customers. Assume them in business cases: and don’t be too cautious. The Northumberland line has seen five times as many passengers as forecast, which means a much higher proportion of the cost could have been covered by land value capture if that had been assumed. Be entrepreneurial about funding your solutions to deliver the vision. Now, the warning for you: you’re going to have to become a really good ring-leader. Do you remember the episode of Yes Minister in which Jim Hacker meets representatives of the road, rail and aviation industries? Each one lobbies him for funding, claiming that only their mode can deliver the country’s transport goals. That’s your life in future. Previously, you’ve been able to sit back and see what National Highways or Network Rail dropped from the sky onto your patch, and then react. That won’t do going forward - you’ve got to proactively work with each to work out what they can do for you to deliver your vision. It’s complex and iterative because they’re talking to every other authority at the same time. That’s OK - iterative is fine. Just be demanding on behalf of your vision. Infrastructure Owner and Transport Operator OK, this is the tough one. Vision-led planning requires a real change in approach for infrastructure-owners and operators. As I wrote about previously, the vast majority of transport investment in recent decades has been initiated by Network Rail, National Highways (etc) trying to solve legitimate problems (generally insufficient capacity for demand). This has resulted in more and more infrastructure being concentrated on fewer and fewer corridors, while the places where people live get less and less public transport. Infrastructure owners have a vital role in initiating, developing and delivering projects. But these projects need to be initiated to deliver the visions of the places they serve. This is a complete reversal of how infrastructure owners currently plan their projects. Currently local places are expected to react to centrally-created plans. “Oh, Coddleswap station is getting direct trains to the City of London thanks to the Superspeed Programme. What can we do with that?”, “Oh, the Northern Powerplant means we’re getting faster trains to Manchester. Cool, is that an opportunity?”, “Oh, the Silver Ring roundabout is getting an upgrade. Shall we put a business park there?” etc In future, the infrastructure planning needs to be much more bottom-up and connected to local places. Obviously, each infrastructure project can’t meet everyone’s needs. But it needs to be designed around the place-based visions. It means infrastructure owners need to be much more connected to the visions emerging in their vicinity. That’s a new job. As an infrastructure owner, if you have a need yourselves (e.g. capacity) be (highly!) imaginative about coming up with ideas to solve your problem that also achieve the visions of the places you interact with.  Also, remember that you can use your own real estate to deliver the local vision. Maybe you can reduce demand on a rail line at peak times by using local land for new employment? And, if you’re Network Rail or TfL or a bus company or a Combined Authority transport team, remember that the local vision is likely to be about getting you more customers. Approach it in that spirit! Be imaginative and flexible about creative ideas to make it work. DfT The most important change required is from DfT. They need to be willing and able to apply the spirit of their own Government’s framework and approve schemes based on the vision. That means doing exactly as the NAO require (do listen to Jonny Mood if you haven’t done so!) and judging not based on the DfT’s own appraisal methodology but on whether the scheme achieves the objectives that the local vision has set. It’s not for central Government to overrule the vision, as long as it’s broadly consistent with Government policy. This is a big change as it requires civil servants to accept that you do sometimes have to judge between apples and pears, because some places want apples and others want pears. See yourselves as the clearing house of experimentation. Some imaginative business case methodologies will fail and others will overdeliver. Can you help smooth the risk and reward for authorities without feeling the need to apply a central methodology? This is a big change but will make you one of the most powerful agents of positive change in the sector. What it all means Vision-led planning - done right - could lead to dramatically better transport outcomes. The danger is that a sector used to models will attempt to create models to deliver it. Vision-led planning isn’t about models: it’s about… vision. The task now is for everyone in the transport ecosystem to focus on the skills necessary to make the most of the opportunity. Those are the skills of collaboration, iteration, experimentation and long-term strategic thinking. Step away from the model…</image:caption>
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