Some of my favourite conversations are those that bring in the perspective of someone from outside our sector and today’s is a great example.

Adam Scott designs experiences for multiple sectors globally. How are we doing in transport? Where are we on his mental ranking? What do we need to learn? What are we already good at?

Spoiler alert - he doesn't feel we're at the absolute top of the league table for experience design, but the great thing is that gives us an awful lot of potential to improve!

Interchats are a series of short conversations recorded on the conference floor at Interchange 26 in Manchester.

Ray Stenning believes that design is of fundamental importance but is often misunderstood and undervalued in transport. He joins me to discuss what it is, and why it matters