I spoke to Lars Strömgren, 𝗩𝗶𝗰𝗲 𝗠𝗮𝘆𝗼𝗿 𝗳𝗼𝗿 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗨𝗿𝗯𝗮𝗻 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁, about the city’s journey from car-centricity to a cycling-friendly capital.

We talked about his childhood on the back of his grandmother’s bike, the cultural shifts that made cycling mainstream and the urban planning philosophy that underpins Stockholm’s transformation - including how storytelling, kid-focused design and even building with wood all fit into a sustainable transport vision.

Maria Hofberg’s rail company doesn’t just have satisfied customers: it has the most satisfied customers in Sweden. Not just the most satisfied rail customers: the most satisfied customers of any transport firm in the Swedish Quality Index, beating buses, airlines and ferry firms.

The company in question is 𝗩𝗥 𝗦𝗻𝗮𝗯𝗯𝘁å𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗶𝗮 𝗶𝘀 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿.