This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.

Customers will get a transformationally better service; operators get a cost saving. What’s not to like?

This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.

It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.

It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).

𝗙𝗶𝗹𝗶𝗽 𝗪𝗮𝘁𝘁𝗲𝗲𝘂𝘄 𝗶𝘀 𝘀𝗲𝗻𝗶𝗼𝗿 𝗱𝗲𝗽𝘂𝘁𝘆 𝗺𝗮𝘆𝗼𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗶𝘁𝘆 𝗼𝗳 𝗚𝗵𝗲𝗻𝘁, and the Alderman responsible for transport and mobility policy.

Today’s episode is a masterclass in the art of transport changemaking: the focus on experimentation, clear strategy and the need for urgency.

He also highlights the power of storytelling, the limitations of data and highlights that, despite the death threats, the Circulation Plan helped him increase his majority at the next election.

Come with me to Belgium and see just what a motivated, inspiring transport changemaker can do.

Gian-Mattia Schucan, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗙𝗮𝗶𝗿𝘁𝗶𝗾, wants travelling by public transport to be effortless: no tickets, no gates, no stress. We talk about the journey from idea to reality, what operators really want from innovators and how to make change happen in public transport.

I’m sad to say that this is the last episode of Season 3 but, don’t worry, I’ll be back with Season 4 in September.