Caroline Seton is the co-founder of the London bike share firm Forest.

They’re in unambiguous second place to Lime, the great global bicycle behemoth - but, famously, being second makes a firm try harder.

In today’s episode, we talk about the challenges of being a shared mobility firm in a municipal environment, the realities of whether cities actually want sustainable transport and the changes she would make to transport policy.

Above all - more bike parking and less car parking please!

Horace Dediu doesn’t just “get” micromobility, he invented the very word “Micromobility”!