James Freeman on how to run a bus company
If we want to solve the climate crisis, we’re going to need more people on buses.
And James Freeman is one of the few people who knows how to make this happen.
Just four places have seen meaningful growth in bus use in the last decade, and James was MD in three of them.
James talks frankly about how growing the bus business is about creating a culture of being winners.
This discussion is essential listening for anyone with an interest in getting more people onto sustainable travel modes.
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