Free public transport must be a great idea, right?

It’ll get people out of their cars and helps low income families with the cost of living.

I hate to be a party pooper, but it’s a thoroughly bad idea.

Here’s why.

Integrated transport is for customers, but do you need an integrated transport authority to deliver integrated transport?

Today’s blog post is about what integrated transport means at an organisational level.

We all know that “integrated” transport is important, but what exactly is it?

How do we define good integration and how do we know when we’ve got it?

I spent half term in Switzerland. Not in a glamorous ski resort, but in ordinary towns and villages. What I found was integrated transport as it could and should be for everyone.

Here’s my report.